Quantitative

Our philosophy is to deliver expert quantitative research services to our clients by adopting appropriate research design and tools, and to fulfill their market research needs.

We adopt a flexible approach to data collection, analysis, business intelligence and partnerships in achieving business growth for the clients.

Moreover we believe in implementing innovative strategies and techniques backed by our strong theoretical understanding and deep knowledge of traditional processes in conducting quantitative research for any industry.

Quality Assurance Measures

Pre-Fieldwork           

• Briefing and de-briefing sessions
• Providing and explaining briefing manual and project materials
• Question and answer session
• Pilot interviews

During Fieldwork      

• On-going back checks of interviewers
• Scrutiny & monitoring
• Initial questionnaire feedback
• Flexibility for client's attendance

Post Fieldwork          

• Workshops for analysis – added value insights
• Ensure data consistency
• Internal and External data validation

Quality Assurance Procedures

Scrutiny

• 20% scrutiny of each interviewer's work by Supervisor and,
• 10% scrutiny of each interviewer by its coordinator
• Evaluation of initial interviews of each project

Multiple Check Points

• Managing and monitoring sample quota on daily basis
• Total 30% of fieldwork is back-checked; 20% via telephone and 10% personally
• Auditors randomly back-check the fieldwork

Data Validation

• Built-in logical checks to prevent mistakes
• 10% work of each data entry operator is checked on daily basis
• In case of more than 3 errors in the checked lot, 100% of that operator’s work is checked
• Statistical tables are generated as per analysis plan