Usage Attitude Study

To search for market and competitive opportunities that an existing of new product advantageously explore and eventually exploit

To determine the brand's marketing health relative to competition, and to identify its correct marketing problems and the solutions to those problems

To describe and profile the target market segment by its awareness, usage and purchase, practices, attitudes, and images of the product category, forms and brands as well as by its socio-demographics and psychographics

To find out the brand's most effective product benefit positioning in the market and relative to competitors